A Month of Listening
Recently, I took a month (well, 40 days, to be exact) to just listen online instead of blogging. It gave me a unique opportunity to examine how much content and interaction out there is of value and...
View ArticleBusinesses and Employees: Boundaries in Social Media
This week I’ve been watching a favorite restaurant do their own social media. Normally I love seeing people at least try these tools on their own, even if they do it wrong, but in this case it is...
View ArticleInclude Front-line Staff in Your Social Media Efforts
We’re well versed in the benefits of communicating with your customers online: Developing relationships Brand recognition Customer loyalty Marketing But when developing your social media strategy it’s...
View ArticleUtilize Social Media as a Student: Part 1
As the job market continues its volatility, it’s more important than ever for students to position themselves as well-connected, knowledgeable candidates. Students today have grown up with social...
View Article10 Ways To Use Social Media During Your Next Event
Using social media during your next event will help build attendance and awareness. What are some things to consider when planning to use social media during an event? Here are the top 10 things I...
View ArticleUtilize Social Media as a Student: Part 2
In the first part of this series I shared four key things to consider when networking online. Understand Your Professional Brand Develop Your Voice Everything Online is Public Listen Today I’d like to...
View ArticleWhat Does “Be A Rockstar” Mean To You?
I’d love to hear your opinion in the comments. It’s such a vague phrase so casually bandied about, and so open to a variety of interpretations by everyone.The post What Does “Be A Rockstar” Mean To...
View ArticleYou Can Get Social Media Metrics for Dummies on Kindle Now!
You can grab a copy of Social Media Metrics for Dummies on your Kindle now (and elsewhere) – and I can even e-autograph it for you* – how neato is that? I was not expecting the Kindle edition to be out...
View ArticleSocial Business vs Responsive Business
The term social business is in the air today, and there seems to be some general confusion about what the term means. As I keep seeing it used, I think people who are saying “social business” actually...
View ArticleSocial Media Metrics for Dummies: Win a Signed Copy
Starting today, you have a month to win one of 10 signed copies of my book, Social Media Metrics for Dummies, over on GoodReads. Good luck! Goodreads Book Giveaway Social Media Metrics for Dummies by...
View ArticleFind Leslie Poston on the Content Marketing 50
Today eContent Marketing Magazine announced their Content Marketing 50 for July 2013. Leslie Poston joins such long standing content innovators as Ann Handley and Joe Chernov on the list of content...
View ArticleHow To Use Social Media In Your Job Search
So, you want a job in social media. The most interesting thing about getting a job in an industry that is centered around connections is how much your social presence acts like your living resume and...
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